Scotts
THE TALK - HEALTHY PLUS LAWN FOOD CAMPAIGN

Nobody wants to admit they have lawn disease. But it’s more common than you think.
And in order to cure and prevent it, we have to talk about it. No matter how awkward it may be.

Our :30s spot covered the preventative benefits of Scotts Healthy Plus, while the :15 tackled the curative benefit.

We created a slew of social videos to help destigmatize lawn disease, and get people to stop the spread, by spreading Scotts Healthy Plus.

While on we had Scott on set, we captured more social content for other products and messages, like Liquid TurfBuilder and General Feeding.
(I couldn’t decide which Liquid TurfBuilder joke I liked best, so I included all 3. Enjoy.)

CDs: Rich Signer, Zack Menna ; ACD (art): Ian Todd ; CW: Annie Turner ; AD: Maria Ossa
Directed by Benji Weinstein, Smuggler ; Edited by Justin "Q" Quagliata, Union