Getting everything you want? In this economy?!

In the midst of hard economic times, T.J.Maxx wanted women to know that words like “sacrifice'“ and “compromise” don’t exist within the walls of their stores. It’s a place where they can find their favorite looks at low prices, every single day. They wanted to prove it a tv campaign driven by hard-hitting value messaging. We found a ways to give them value and style. After all, who says the two can’t go hand-in-hand? ;)

We took our value messaging to TikTok, using songs and transitions native to the platform.